Rebranding???

Today DC Comics released its new logo in preparation for its upcoming Rebirth event. Rebranding is not an uncommon occurrence and it is usually used as a method to denote a change in creative direction or simply as a way to attract new followers or customers. Another example of this is the recent update that Instagram published changing their logo and the look and feel of their user interface.

Classic meets contemporary

This is what happens when you sell your soul to Zuckerberg

This got me thinking about how the concept of rebranding can apply to people just as much as corporations.

The question then is, how does one rebrand his or herself?

Well in my mind there are two types of personal rebranding a person can do. The first is what I would call a superficial rebranding and the other is a character rebranding.

A superficial rebranding can be as simple as changing personal style by purchasing new clothes or getting a new haircut. When done with prudence this, in my experience, is a smart and healthy way to boost confidence and add that "X" factor back into your life.

Character rebranding on the other hand is not as simple, but the effects as a result are much longer term. Character rebranding involves a great deal of change in habits and tendencies. Anyone who has ever kept up the New Year's resolution to get into shape understands the concept of character rebranding. Getting into shape isn't as simple as just going to the gym on a regular basis. It involves changing one's diet, sleep pattern, and sometimes even social circles. People who find religion find themselves going through a similar process.

Ultimately the decision to rebrand one's life comes down to how happy you are with your current situation. Additionally it is a totally personal process and should never be done simply to impress someone else.

"If you're constantly thinking you need a vacation, maybe what you really need is a new life."

p.s. Please feel free to comment and subscribe. I'm going to be making an effort to post more than once a week and I wouldn't want anyone interested to miss out on new content.